Matcha - for a great start to the day with a touch of Japanese culture.

Matcha is finely ground green tea powder originating from Japan. Matcha is made from the leaves of the tea plant (Camellia sinensis). Unlike traditional green tea, where the leaves are infused in water and then discarded, with matcha, you consume the whole leaf in powder form. This gives matcha a special significance in Japanese culture, where it is often associated with tradition, calmness, and attention to detail.

The process of producing matcha is unique. A few weeks before harvesting, the tea bushes are covered to protect them from direct sunlight. This increases the chlorophyll content and gives the leaves a distinct green color. Only the youngest, most tender leaves are harvested, which are then dried and cleaned of all stems and veins. The resulting raw material is called tencha, which is then ground into powder in traditional stone mills.

Today, matcha is popular worldwide, but its roots date back more than a thousand years - in the past, Buddhist monks in Japanese temples used it as part of their meditative practice. Matcha still holds a special status in Japanese culture, as it is closely linked to the tea ceremony (chanoyu), which is not just about preparing tea, but a ritual that emphasizes respect, simplicity, and balance.

Certainly, the Organic Matcha Powder by the brand Purely Nutrition can boast that it is:

• organically produced,
• without additives, and
• of excellent full flavor.

For everyday ritual or special occasion.

Traditional preparation of matcha involves using a special bowl, bamboo whisk, and bamboo spoon. The powder is poured with hot (not boiling) water and whisked into a frothy drink. However, the use of matcha today is very diverse.

You can prepare matcha anytime as a warm or refreshing drink. With each sip, you will bring a touch of balance into your day. You can even use it in making smoothies, desserts, and other baked goods.

Recommended use: Pour 1g of powder into 80ml of hot water (60-80°C) and stir. You can also add warm milk to the drink. You can froth it (soy milk froths best) and make yourself a matcha cappuccino or matcha latte.

Ingredients: green tea matcha (Camellia sinensis) leaf powder. From certified organic farming. Distribution supervised by SI-EKO-002. Agriculture outside the EU.

Net quantity: 100 g

Warning: Contains caffeine (approximately 3-3.5% per 100 g). Not recommended for children or pregnant women. Keep out of reach of children. Store in a cool, dry place, protected from direct sunlight.